Bing Introduces AI-Powered Overviews; Microsoft to Pay …
Oct 2, 2024 · Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing Following Following in the …
The Rise of the Curation House - ExchangeWire.com
Feb 21, 2024 · Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between …
Retail Media Hub - ExchangeWire.com
We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media …
The Evolution of Gaming: Why Modern Marketers Need to
May 30, 2022 · In the last few years, consumers globally have looked to mobile gaming to provide fun and entertainment, often while stuck at home. However, the adoption of mobile gaming …
Startup Studio Bricks Founders Becomes Sparteo
Jul 7, 2023 · Bricks, the startup studio of the founders of the Cerise group, has officially become Sparteo to formalise its transformation. In 2017, the founders of Groupe Cerise, previously …
Curation HUB - ExchangeWire.com
As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic …
Predictions 2024: Contextual Advertising - ExchangeWire.com
Dec 14, 2023 · In the first of our Predictions series, we take a look at contextual advertising.Projected to experience a 13.8% growth annually, between now and 2030, …
The Present and the Future of Audience Addressability
Feb 18, 2021 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and …
The Four P's of Advertising in the Digital Age - ExchangeWire
Oct 19, 2023 · Regular revaluation of fundamental principles for the online landscape is not just wise - it's essential. Dusting off the Four P’s, and bringing it back to basics, we take a look at …
ExchangeWire: Data-Driven Advertising and Marketing Technology
On this MadTech Daily Episode, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock …