Predictions 2025: Helen Galanis on working towards a common goal. Media in Canada interviews executives at Canada’s leading agencies to get their take on what we can expect in 2025.
Predictions 2025: Sean Dixon on cookie loss and cross-channel reach. Media in Canada continues its look into the future of media, with the help of industry leaders.
Year in Review: Karine Courtemanche on mega-mergers and pitch practices. Media in Canada interviews executives at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
Year in Review: Kevin Johnson and Ben Seaton on media that connects. Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
Omnicom-IPG merger seen as a boon to independents and boutique agencies. The ACA’s Andrea Hunt and Horizon Media’s Robert Jenkyn on the benefits of the formation of a global giant.
Dec 6, 2024 · The new year is lining up to be a good one for the industry, with moderate growth in ad spend projected for 2025, along with some budget increases as a result of softened inflation, according to Canadian media leaders.
Meanwhile, Best Buy enhances the online customer experience for third-party brands, Pluto celebrates two years in Canada, and Bell is rebranding its specialty channels.
Oct 1, 2024 · The Canadian Media Directors’ Council (CMDC) has partnered with GroupM and Kijiji Canada to look into how newcomers interact with local media.