The OODA loop (observe, orient, decide, act loop) is a decision-making model developed by United States Air Force Colonel John Boyd in the early 1970s. He applied the concept to the combat …

The OODA Loop is a four step decision making model for winning in competitive environments. Make your decisions by Observing, Orienting, Deciding and Acting and doing so faster than your opponent, …

The OODA Loop is an acronym representing the four essential steps: Observe, Orient, Decide, and Act. It is to improve decision-making and navigate the complexities of today's competitive markets.

Nov 6, 2020 · Or put another way, the OODA Loop is an explicit representation of the process that human beings and organizations use to learn, grow, and thrive in a rapidly changing environment — …

Aug 13, 2025 · The OODA Loop is a four-step decision-making model—Observe, Orient, Decide, Act—developed by U.S. Air Force Colonel John Boyd for rapid, effective decisions in dynamic …

Jun 30, 2025 · The OODA loop provides a practical structure for trimming that interval without compromising rigour, enabling product organisations to learn faster than their rivals and meet …

Dec 11, 2025 · Learn about the OODA Loop, including what this decision-making process is, the four stages it involves and how organizations and individuals can use it.

Mar 28, 2025 · John Boyd developed OODA from this key concept. This is the process in which an individual or organization responds to an event, where situational awareness is key. By responding …

6 days ago · It was here that John Boyd developed the OODA Loop (Observe, Orient, Decide, Act) as a continuous learning spiral rather than a simple circle.

Nation-states around the world use the OODA Loop as part of their military strategy. It has also been adopted by businesses to help them thrive in a volatile and highly competitive economy.