The election is leading to a return of personal lobbying by CEOs, hoping to develop ties with the new administration. Cook developed a playbook for engaging with Trump.

A new report suggests that CEOs of other US companies plan to copy Tim Cook’s Trump strategy in order to lobby the incoming administration. The report suggests that Cook developed the world’s simplest approach to interacting with Trump, noting that the strategy paid off for Apple …

Some of the biggest tech leaders seem keen on taking the flattery route. Trump has claimed that Google CEO Sundar Pichai reached out to tell him about his trending Google searches and that Meta CEO Mark Zuckerberg had called him “a lot” to pledge his support and praise his reaction to an attempt to assassinate him.