Omnicom’s acquisition of IPG will create the world’s biggest holding company, but while some suggest it will have little ...

Domino’s has set out a plan to drive “long-term, sustainable growth”, of which marketing investment was identified as a ...

In 2024, global advertising spend is forecast to grow by 9.5%, reaching $1.04trn, according to GroupM. Most of that growth is ...

Tighter regulations and Google’s original plans to deprecate third-party cookies meant marketers were encouraged to collect ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From ...

Brands need to assess more than their ads to understand marketing effectiveness - from how the product is packaged to where ...

Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to ...

From the growth of ad-funded streaming and winning the argument for pre-testing, to gen AI entering the mainstream, 2024 has ...

From Coca-Cola to Brat to Salesforce, the Week team reveals the first eight campaigns that make up our best of 2024.

Coca-Cola and its Christmas trucks prove the value of consistency - and why it doesn’t always have to be in competition with ...

Marketing Week has selected the top 16 marketing campaigns of 2024 and now it’s time to vote for your favourite.

But three years into a brand transformation, things are certainly turning around. It returned to the FTSE 100 in 2023, ...