Insights professionals are looking for marketers to be “advocates” for the profession which, in turn, will help them create ...

From the growth of ad-funded streaming and winning the argument for pre-testing, to gen AI entering the mainstream, 2024 has ...

Coca-Cola and its Christmas trucks prove the value of consistency - and why it doesn’t always have to be in competition with ...

From Oasis’s ticket sales drawing attention to the dark side of dynamic pricing to online brand safety taking a hit and ...

It is “very rare” market mix modelling (MMM) is considered a strategic tool in businesses, says Lego’s global head of ...

Marketing Week has selected the top 16 marketing campaigns of 2024 and now it’s time to vote for your favourite.

Alongside the OOH campaign, British Airways launched its first major TV campaign since 2019 as part of a larger mission to ...

Advocating the need to “fight for your project” when it comes to social, NYX’s comms director discusses the value of choosing influencers “wisely”.

The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...

Travel firm On the Beach continues to drop marketing spend as a percentage of revenue as it hails marketing efficiency drive.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Historically, London has been considered the epicentre of creativity in Europe. Talent would flock to the capital for better ...