The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to ...

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

Campaign’s take: Protean eGov’s latest campaign, ‘ Apni Kahaani ka Hero’, attempts to demystify the complex world of DPI by ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.

AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a ...