Cyber Monday may be done, but the ad tech deal making just won’t quit. On Wednesday, Experian joined the ad tech ...

Mediaocean has a new certified partner program. Plus, Google’s “site reputation abuse” search update is cratering publisher ...

When talk turns to the most impactful state privacy laws, the conversation usually starts and stops with California. However, ...

Before first-party data can save us from signal loss, advertisers need it to be easier to use, said fullthrottle.ai CPO Amol Waishampayan.

Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and ...

Beyond its own on-site and in-app inventory, including display, online video and OTT, Western Union also operates a network ...

OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ...

Dave Strauss, VP of revenue operations and strategy for North America, on The Guardian’s PMP priorities and how it’s tapping ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Adobe clocked Black Friday ecommerce spend at more than $10 billion in the US for the first time. Salesforce estimates $17.5 ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...