The agency’s chief strategy officer writes about honing the ability to acknowledge and tell the truth about people and ...

We got a couple of strong examples this week, with classic songs from the ’70s and ’80s boosting campaigns ranging from sports to furniture retail. Elsewhere this week, we saw a comic campaign ...

Entries are open for the 2025 Ad Age Small Agency Awards. The one-of-a-kind program celebrates independent agencies with 150 ...

He is survived by his wife and their amazing children. Layla, Luca and Lev Weiss. His loving mother, Marilyn. His dad, Abe, ...

Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...

Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving ...

Max aims to take “The White Lotus” viewing global as the Warner Bros. Discovery streamer grows its international business.

Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...

FTC interviews about the pending Omnicom-IPG deal have focused so far on client impact, not brand safety “collusion” impact ...

Interpublic Group of Cos. CEO Philippe Krakowsky announced a plan Wednesday to save $250 million through restructuring within ...

X marketing head Angela Zepeda details her plans to position the platform as the “everything app,” including promoting X ...

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...