Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

Belinda Bencic rallied past Ashlyn Krueger 4-6, 6-1, 6-1 in the Abu Dhabi final to capture her ninth title—and first since becoming a mom last April. Even when stretched out, Bencic blistered bold ...

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

In 2024, the best Super Bowl commercials featured everyone from Beyoncé, Wednesday star Jenna Ortega, Michael Cera (ve), and ...

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...