Amazon.com Inc.’s streaming coverage of the NFL’s Black Friday game between the champion Kansas City Chiefs and the Las Vegas Raiders drew an audience of 13.5 million viewers, a 41% increase from the company’s first such broadcast last year.

The NFL’s Black Friday experiment is finding its footing. This year’s Raiders-Chiefs game outpaced the 2023 Dolphins-Jets day-after-Thanksgiving game by 41 percent, according to Prime Video. The audience averaged 13.51 million viewers. Last year, Dolphins-Jets averaged 9.61 million.

The NFL started a new schedule tradition last season with the first "Black Friday" game that will be streamed exclusively on Amazon Prime Video. The game will be streamed for free as part of a Black Friday "deal" presented by Amazon,

As the Las Vegas Raiders and Kansas City Chiefs meet for the NFL's "Black Friday" clash, memories from their most recent holiday matchup still linger. The Raiders' 20-14 upset win on Christmas was more than a surprise -- it was a pivotal moment that reshaped the Chiefs' road to the Super Bowl.

Las Vegas Raiders vs Kansas City Chiefs NFL Week 13 TV channel, time, how to watch on television, stream Black Friday game today on Nov. 29, 2024.

Inside a "Thursday Night Football" production truck during a Seattle Seahawks NFL game at Lumen Field in October. (Amazon Photo / Cooper Neill) While