At $439, the DJI Flip could be a good starting point for people who don’t typically buy drones. You can unfold it, launch it from your hand with a single button, land it on your hand again, or optionally use joysticks, all while capturing higher-quality photos and video than the immediate competition.

DJI continues its streak of innovative (and highly leaked) drones with the launch of the Flip, a lightweight and people-safe models that folds in a new direction — downward — to accommodate the large,