Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Dell PCs with suspicious branding: Pro and Pro Max copied from the iPhone?
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
Dell Overhauls Laptop Branding at CES 2025: XPS, Inspiron, and More Phased Out
Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Dell announces new 'simpler' naming system for products, but it might confuse you even more
Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices
Say goodbye to Inspiron, Latitude, and the rest of Dell’s inscrutable laptop sub-brands. At this year’s CES in Las Vegas, the ...
Digital Trends24d
Best desktop computer deals: The cheapest PC deals today
The computer is equipped with a 256GB SSD, and ships with macOS Ventura. Dell is one of the most recognized names in desktop computing, and with this build Inspiron PC it offers some good ...
Bleeping Computer26d
New Android NoviSpy spyware linked to Qualcomm zero-day bugs
The Serbian government exploited Qualcomm zero-days to unlock and infect Android devices with a new spyware named 'NoviSpy,' used to spy on activists, journalists, and protestors. One of the ...
Wall Street Journal28d
Michael Dell Spent 40 Years Preparing for an AI Boom No One Expected
At the WSJ CEO Council Summit, the Dell Technologies founder and CEO discusses the evolution of the tech industry since the company’s early days in his dorm room, his latest collaborations with ...
PC Magazine29d
The Best Dell Deals for December 2024: Laptops, Desktops, and So Much More
More Dell Deals to Consider Dell Inspiron 14 7440 Intel 5 512GB SSD 14" 2-in-1 Laptop for $499.99 (List Price $749.99) Dell XPS 13 9340 Intel Ultra 7 512GB 3K OLED Touch Laptop for $1,299.00 (List ...