Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said goodbye to the ATP tour in 2022, although his court appearances had become increasingly sporadic in the two years leading up to his decision to quit.

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights. On has rapidly expanded in all directions and is ready for its largest live audience yet.

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.