From 2025 onwards the Portuguese national team will be outfitted by Puma after a huge deal was signed with the sportswear ...

Portugal have announced the end of their 27-year-old kit partnership with Nike, with Cristiano Ronaldo and Co. set to don Puma shirts ahead of the 2026 FIFA World Cup.

Nike must strike the right distribution balance between wholesale and DTC. The company’s strong brand is key to its long-term relevance. Shares are 57% off their all-time high, now trading at a ...