Dell kills XPS and Optiplex brands, adopts Apple-inspired three-tiered naming scheme for its PCs
No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and ...
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...
Dell killing the XPS name is an unforced error
Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices
Say goodbye to Inspiron, Latitude, and the rest of Dell’s inscrutable laptop sub-brands. At this year’s CES in Las Vegas, the ...
As AI took over CES, these products could be worth a closer look
The 2025 edition of CES, the sprawling consumer electronics expo that takes over Las Vegas in early January, has wound down ...
Digital Trends6d
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Table of Contents Dell is the brand Meet the Dell Plus and Dell Pro Premium Does it work? Over the past 30 years, Dell’s XPS brand has grown into one of the most respected and well-known in the ...
Dell PCs with suspicious branding: Pro and Pro Max copied from the iPhone?
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
Dell Introduces New Product Line Names
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...
The Verge5d
Dell kills the XPS brand
with Dell now taking the naming scheme to baffling new levels of confusion. The PC maker announced at CES 2025 that it’s cutting names like XPS, Inspiron, Latitude, Precision, and OptiPlex from ...
Techopedia5d
Dell XPS vs. MacBook Pro: Which Is Best For Battery Life?
Compare Dell XPS vs. MacBook Pro in 2025 to find out which is best for battery life and other characteristics. Choose the one that fits your needs.
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...