Ram Trucks announced that a full-season ride with Kaulig Racing in 2026 will go to the winner of a reality-show competition.

Ram is launching a new reality show competition that will give 15 aspiring drivers the chance to drive for them in the NASCAR ...

RAM is charging back into the NASCAR Craftsman Truck Series in 2026, and the automaker's re-entry plan has been nothing short of unique. Partnering with Kaulig ...

Ram isn’t afraid to mix things up, but they’re venturing into uncharted territory with a new reality series called Race For ...

Kaulig Racing has announced the "Race For The Seat" reality TV show, which was created together with UFC CEO Dana White, to ...

UFC's Dana White partnered with Ram and Kaulig Racing for "Race For The Seat," a reality series where 15 drivers compete for a NASCAR truck team spot in the 2026 season.

Fox will air "Race For The Seat," a reality TV show with UFC's Dana White commenting on aspiring drivers trying out to be on ...

Ram trucks today will formally announce its new NASCAR driver reality show that will debut this month on Fox and is part of ...

It was a big deal back in June when Ram announced its return to NASCAR. For one, it got people excited because it could also ...

The "Race For The Seat" show is the latest in an onslaught of product launches and marketing as Tim Kuniskis works to turn ...

Tim Kuniskis, in an attempt to sell more trucks, worked with UFC boss Dana White to concoct a racing-themed reality show a la ...