Race For The Seat is a competition reality series where 15 aspiring drivers battle for a coveted spot on the Kaulig Racing ...

Ram Trucks announced that a full-season ride with Kaulig Racing in 2026 will go to the winner of a reality-show competition.

RAM is charging back into the NASCAR Craftsman Truck Series in 2026, and the automaker's re-entry plan has been nothing short of unique. Partnering with Kaulig ...

The connections don’t end there as Ram recently entered into a multi-year deal with TKO Group Holdings, which is the parent ...

UFC's Dana White partnered with Ram and Kaulig Racing for "Race For The Seat," a reality series where 15 drivers compete for a NASCAR truck team spot in the 2026 season.

Ram trucks today will formally announce its new NASCAR driver reality show that will debut this month on Fox and is part of ...

The "Race For The Seat" show is the latest in an onslaught of product launches and marketing as Tim Kuniskis works to turn ...

Tim Kuniskis, in an attempt to sell more trucks, worked with UFC boss Dana White to concoct a racing-themed reality show a la ...

Online communities, spreadsheets, and race simulations have turned race-day conversations into analytical debates. Instead of asking who feels fast this week, fans increasingly ask who has the numbers ...