Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

Webbs of Wychbold's Toy Emporium has been shortlisted for Toy Department of the Year at the Toy Retailer of the Year Awards.

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

Lego's 2026 catalog features a Speed Champions version of the Bugatti Vision Gran Turismo and a Technic version of the Chiron ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

Imagine if LEGO bricks could react as you play—lighting up, making noise, or responding to movement—without a phone or tablet involved. That’s the idea behind LEGO’s new Smart Play platform, unveiled ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Play and games for both children and adults are changing in the new digital landscape. Here are the tech-enhanced toys we're ...

We gave Lego our Best of CES 2026 for its new Smart Brick, a Lego brick that changes the way we view the company's toys.