The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

There are currently only four LEGO Lord of the Rings sets available to buy in 2026 and discounts on them are extremely rare.

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

In a bold move to redefine play, Lego has introduced its first-ever smart brick at CES 2026 in Las Vegas, marking a significant leap in interactive building experiences. This innovative technology ...

I played with Lego’s new Smart Brick at CES, and it finally makes Lego sets play back. Here are my first thoughts.

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

From laundry-folding robot butlers to fancy alarm clocks and lollipops that play music in your head, here’s a rundown of some ...