Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...
NewsX4d
Dell Unveils New PC Naming System, Retires Iconic Series
Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
Dell killing the XPS name is an unforced error
Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
CES 2025: Dell Ditches Long-Running XPS Brand in Favour of More Streamlined Laptop Names
Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in ...
CES 2025 Day 0: Nvidia RTX 50 Series GPUs, Arrow Lake goes mobile, Ryzen 9 9950X3D, Dell retires XPS branding
CES 2025 is off to a fast start with new GeForce RTX 50 Series GPUs, Arrow Lake laptop processors, and new desktop and laptop ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
The Verge5d
Dell kills the XPS brand
The PC maker announced at CES 2025 that it’s cutting names like XPS, Inspiron, Latitude, Precision, and OptiPlex from its ... relations for consumer and gaming at Dell, said, “It will be ...
XPS, Inspiron & Co.: Dell kicks off its long-established brand names
Inspiron, Latitude, Optiplex, Precision, XPS – These brand names are no longer found on new hardware from Dell. Instead, the ...
Goodbye, XPS: Dell joins HP in rebranding its entire laptop range for the AI PC era
In a striking move, Dell has decided to rebrand its entire line of PCs and laptops for the era of AI PCs. Here's what that ...
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices
Say goodbye to Inspiron, Latitude, and the rest of Dell’s inscrutable laptop sub-brands. At this year’s CES in Las Vegas, the ...