Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Dell should have copied Apple’s branding years ago
The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...
Stuff19d
Dell XPS M2010 review
Desktop replacements are by definition sizeable beasts, but Dell’s XPS M2010 is exceptionally big even by the standards of its peers. From affordable displays to bank-breaking screens, these are the ...
Wall Street Journal29d
Michael Dell Spent 40 Years Preparing for an AI Boom No One Expected
At the WSJ CEO Council Summit, the Dell Technologies founder and CEO discusses the evolution of the tech industry since the company’s early days in his dorm room, his latest collaborations with ...