Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing ...
Wall Street Journal29d
Michael Dell Spent 40 Years Preparing for an AI Boom No One Expected
At the WSJ CEO Council Summit, the Dell Technologies founder and CEO discusses the evolution of the tech industry since the company’s early days in his dorm room, his latest collaborations with ...