The 2015 data revealed something marketers spent the next ten years trying to complicate: people want to hear from brands ...

Instagram is introducing a new tool that lets you see and control your algorithm, starting with Reels, the company announced on Wednesday. The new tool, called “Your Algorithm,” lets you view the ...

The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels. Instagram launched Your Algorithm in the U.S. today, a ...

You chose selected. Each dot here represents a single video about selected. While you’re on the app, TikTok tracks how you interact with videos. It monitors your watch time, the videos you like, the ...

It looks like the Oregon Ducks will see both of their coordinators leave for head-coaching jobs at the end of their College Football Playoff run, as Tosh Lupoi is on the verge of returning to his alma ...

This is read by an automated voice. Please report any issues or inconsistencies here. A court ruled a statewide Cal Fire program risks making fires worse by removing native chaparral and allowing the ...

STANFORD — It all came crashing down on Cal in the 128th Big Game on Saturday evening at Stanford. Riddled by turnovers and penalties, the Bears played their worst game of the season when they needed ...

Cal fired football coach Justin Wilcox on Sunday, a day after the Bears were blown out by Stanford, turning the ball over three times to sabotage their chances of winning the 128th Big Game. The ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

Stanford beat Cal 31-10 before a crowd of 50,039 at Stanford Stadium on Saturday in the 128th Big Game, ending Cal's four-game winning streak against Stanford. Cal lost three fumbles, two of which ...