At its press conference at CES today, Sony Honda Mobility announced pricing and preorder details for Afeela. The vehicle will come in two trims: the $89,900 Afeela 1 Origin, and t

The EV will be available in "two trims," as per Sony, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features, according to a company press release. The tech titan has also announced online reservations through the AFEELA website with a fully refundable reservation fee of $200.

Sony Honda Mobility's ultra-high-tech Afeela 1 electric vehicle comes with a $90,000 price tag, which limits its market, and U.S dealers are disappointed in its direct-to-consumer sales model.

Sony offers an in-car streaming service called RIDEVU with access to over 2,000 of its movies, which is currently offered on the VinFast VF 8. Neither of these are "new" trends in the automotive industry, but the Afeela will have a unique screen on the exterior that will display messages to other vehicles. So, that's something.

We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,

Honda and Sony introduced their first electric vehicle, the Afeela 1, initially available for pre-order in California, with plans to expand across the US and Japan. This launch is a crucial step in their partnership,

Sony and Honda confirmed pricing for the first electric vehicle from their joint Afeela brand at this week's CES 2025 in Las Vegas.

Sony and Honda's Afeela electric car is almost here, and it'll pack most of the features the two partner companies have promised.The Latest Tech News, Delivered to Your Inbox

In a little over a year, Sony Honda Mobility expects to launch the Afeela 1, a battery-electric sedan that’s been very visibly half a decade in the making. When I ask CEO Yasuhide Mizuno about the challenges the joint venture has faced in its brief history,