Omnicom’s acquisition of IPG will create the world’s biggest holding company, but while some suggest it will have little ...

Tighter regulations and Google’s original plans to deprecate third-party cookies meant marketers were encouraged to collect ...

Domino’s has set out a plan to drive “long-term, sustainable growth”, of which marketing investment was identified as a ...

Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to ...

In 2024, global advertising spend is forecast to grow by 9.5%, reaching $1.04trn, according to GroupM. Most of that growth is ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From ...

Brands need to assess more than their ads to understand marketing effectiveness - from how the product is packaged to where ...

From the growth of ad-funded streaming and winning the argument for pre-testing, to gen AI entering the mainstream, 2024 has ...

The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...

A decade since its launch and with the ultimate goal of engaging listeners, Spotify Wrapped also drives a “fear of missing ...

Lego’s marketing effectiveness team wanted to “lower the drawbridge” to bring stakeholders in on their work, thereby ...

Coca-Cola and its Christmas trucks prove the value of consistency - and why it doesn’t always have to be in competition with ...