It’s quarter-final time. There are now just eight campaigns left. Vote for your favourite to help it get through to the ...
From turning up the dial to tackling the elephant in the room, are clarity, consistency and accountability the hallmarks of a ...
It’s easy to blame the convenience of online shopping for the struggles of the high street - but recent success stories show ...
Interest in podcasts, influencer tie-ups and social video within B2B is set to ramp up over the next 12 months.
The 2020s have, thus far, been a deeply unusual set of years where strategy has had to be adapted accordingly. Looking to ...
Omnicom’s acquisition of IPG will create the world’s biggest holding company, but while some suggest it will have little ...
Domino’s has set out a plan to drive “long-term, sustainable growth”, of which marketing investment was identified as a ...
In 2024, global advertising spend is forecast to grow by 9.5%, reaching $1.04trn, according to GroupM. Most of that growth is ...
Tighter regulations and Google’s original plans to deprecate third-party cookies meant marketers were encouraged to collect ...
Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to ...
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From ...
Brands need to assess more than their ads to understand marketing effectiveness - from how the product is packaged to where ...