After a brief run as the UK’s favourite Christmas ad, John Lewis has slipped into third behind M&S and Aldi.

The development of PepsiCo’s digital insights tool - ADA - has freed up the insights team to work on answering the questions ...

But three years into a brand transformation, things are certainly turning around. It returned to the FTSE 100 in 2023, ...

Insights professionals are looking for marketers to be “advocates” for the profession which, in turn, will help them create ...

Phil Smith will take on the role of Origin chair following his departure, with his focus on “driving the success” of the ...

Finance departments want to back good marketing, not thwart it, but to earn their trust you need to present your case in ...

Alongside the OOH campaign, British Airways launched its first major TV campaign since 2019 as part of a larger mission to ...

From the growth of ad-funded streaming and winning the argument for pre-testing, to gen AI entering the mainstream, 2024 has ...

From Oasis’s ticket sales drawing attention to the dark side of dynamic pricing to online brand safety taking a hit and ...

Marketing Week has selected the top 16 marketing campaigns of 2024 and now it’s time to vote for your favourite.

Lego’s marketing effectiveness team wanted to “lower the drawbridge” to bring stakeholders in on their work, thereby ...

Coca-Cola and its Christmas trucks prove the value of consistency - and why it doesn’t always have to be in competition with ...