Marketing Week has selected the top 16 marketing campaigns of 2024 and now it’s time to vote for your favourite.
Coca-Cola and its Christmas trucks prove the value of consistency - and why it doesn’t always have to be in competition with ...
The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...
Alongside the OOH campaign, British Airways launched its first major TV campaign since 2019 as part of a larger mission to ...
A decade since its launch and with the ultimate goal of engaging listeners, Spotify Wrapped also drives a “fear of missing ...
Travel firm On the Beach continues to drop marketing spend as a percentage of revenue as it hails marketing efficiency drive.
Historically, London has been considered the epicentre of creativity in Europe. Talent would flock to the capital for better ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
It may have a different name since its was acquired by YouGov, but the CPS GfK consumer panel is still a piece of regular ...
Driving volume growth was a key challenge for many businesses this year, but how did brands fare against this challenge and ...
The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...
Having generated 40.6 million impressions on TikTok with its latest campaign, Booking.com is bringing its “motivations-led” ...