StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4, the UK Public ...
Steven Broadhead, MD EMEA at Nexxen discusses the power of ACR data. He examines strategies for its use, and how it can give advertisers an advantage in the evolving TV landscape.
News in brief: UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition ...
Opti Digital’s data revealed that eCPM on Black Friday outpaced November averages by 36%. This sharp increase highlights ...
Teleflora’s "The Power of Wishes", an ad created by The Wonderful Agency that aims to encourage donations to grant ...
News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify ...
Brands Look to Change Agency Remuneration Models. Three quarters of multinational brands are looking to change their agency ...
EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, today ...
The damaging effects of social media have also been a topic front and centre of the media landscape lately. The Australian ...
In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video.
CMA Publishes Provisional Findings Against Apple; Alibaba Merges E-Commerce Operations; AUS Introduces Social Media Ban Bill ...
News in brief: Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner ...