The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to ...

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

LenDenClub, a peer-to-peer (P2P) lending platform, is set to make this dream a reality with its latest campaign, ‘Banao har din ho khaas, daily earnings ke saath.’ (Every day is special with daily ...

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.

Campaign’s take: Protean eGov’s latest campaign, ‘ Apni Kahaani ka Hero’, attempts to demystify the complex world of DPI by ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...