Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the ...

If you've ever watched an NFL game and wondered what it would look like through the lens of Madden NFL Football, NBC will ...

Along with its much-promoted Black Friday NFL game, Amazon is serving up a side of holiday sports content this week with new ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

For years now, sports television producers have turned to video games and their accompanying technology for inspiration, ...

NBC Sports will jump into the world of sports 'alt-casts' with a Madden NFL cast slated for Peacock in December ...

The Houston Texans vs. Kansas City Chiefs game next month will feature an alternate stream on Peacock with a Madden NFL video ...

Tom Brady had his first taste of Turducken during the Thanksgiving game between the Cowboys and Giants. But what exactly is ...

John Madden's famous wheels were back at Lambeau Field Thursday as the NFL and NBC honored the late coach. Check out the ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

John Madden’s love of football and family came through the most on Thanksgiving. On Thursday, NBC will continue to honor ...