If parents feel heard, they’ll listen to reason on vaccines
Our problem is that in our zeal to prompt parents to do the right thing, we have assailed their credibility instead of listening and validating their concerns.
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Norovirus, aka the 'stomach flu,' is on the rise – an infectious disease expert explains the best ways to stay safe
Practicing good hand hygiene is essential to staying healthy, because the virus is highly contagious and can live on common ...
The Attention Alchemists: crafting gold from social engineering
Nike's 2018 campaign featuring Colin Kaepernick is a masterclass in corporate social alchemy. By embracing the controversial NFL quarterback, known for kneeling during the national anthem to protest ...