As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...

Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...

Quarterly profit and same-store sales decline, but CEO Brian Niccol cites “positive response” to chain’s efforts to woo back ...

Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take ...

For the quarter ended Dec. 29, 2024, Starbucks’ net income fell 24% to $780 million, equal to 69¢ per share on the common stock, compared to the first quarter of fiscal 2024 when the company earned $1 ...