The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in ...

The 2025 edition of CES, the sprawling consumer electronics expo that takes over Las Vegas in early January, has wound down ...

Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...

In an attempt to lure consumers “overwhelmed” by choice, Dell has made the landmark decision to retire names such as XPS, ...

Inspiron, Latitude, Optiplex, Precision, XPS – These brand names are no longer found on new hardware from Dell. Instead, the ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.