Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...
Dell announces new 'simpler' naming system for products, but it might confuse you even more
Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...
Dell PCs with suspicious branding: Pro and Pro Max copied from the iPhone?
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices - ‘We just tore down 40 years of sub-brands’, announces Kevin Terwilliger, head of PCs at Dell ...
Dell Overhauls Laptop Branding at CES 2025: XPS, Inspiron, and More Phased Out
Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?
Dell kills XPS and Optiplex brands, adopts Apple-inspired three-tiered naming scheme for its PCs
No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and ...
TechRadar8d
The best business computers of 2025: expert picks for professionals
The best business computer delivers flawless performance for all productivity tasks - and these are my top picks and recommendations for all professional use. For that reason, the Apple iMac 24in ...
Consumer Reports10d
Best Used Cars and SUVs Under $20,000
To help you better focus your search, we analyzed years of test data and hundreds of thousands of survey responses to find the best used cars that cost between $15,000 and $20,000.