Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...
Dell announces new 'simpler' naming system for products, but it might confuse you even more
Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...
Dell PCs with suspicious branding: Pro and Pro Max copied from the iPhone?
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices - ‘We just tore down 40 years of sub-brands’, announces Kevin Terwilliger, head of PCs at Dell ...
Dell Overhauls Laptop Branding at CES 2025: XPS, Inspiron, and More Phased Out
Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?
Dell kills XPS and Optiplex brands, adopts Apple-inspired three-tiered naming scheme for its PCs
No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and ...
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arcade cabinet
Back in the early 90s the world was almost graced with an arcade version of Lemmings, but after a few board revisions it was abandoned in 1991. Now the folk over at UK-based [RMC – The Cave] on ...
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Dell Coupon Codes for January 2025
These 18 Dell Australia promo codes can be used to get lower prices on laptops, PCs, computing peripherals & more All coupon content is created by TechRadar. We may earn a commission if you buy ...