Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...
CES 2025: Dell Ditches Long-Running XPS Brand in Favour of More Streamlined Laptop Names
Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in ...
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
NewsX4d
Dell Unveils New PC Naming System, Retires Iconic Series
Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
XPS, Inspiron & Co.: Dell kicks off its long-established brand names
Inspiron, Latitude, Optiplex, Precision, XPS – These brand names are no longer found on new hardware from Dell. Instead, the ...
Goodbye, XPS: Dell joins HP in rebranding its entire laptop range for the AI PC era
In a striking move, Dell has decided to rebrand its entire line of PCs and laptops for the era of AI PCs. Here's what that ...
CES 2025 Day 0: Nvidia RTX 50 Series GPUs, Arrow Lake goes mobile, Ryzen 9 9950X3D, Dell retires XPS branding
CES 2025 is off to a fast start with new GeForce RTX 50 Series GPUs, Arrow Lake laptop processors, and new desktop and laptop ...
Dell killing the XPS name is an unforced error
Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...
Techaeris2d
CES 2025: Dell announces new laptops and a new naming convention
Dell’s new branding puts the highly trusted Dell name front and center with three PC categories: The Dell and Dell Pro ...
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices - ‘We just tore down 40 years of sub-brands’, announces Kevin Terwilliger, head of PCs at Dell ...