Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
Dell PCs with suspicious branding: Pro and Pro Max copied from the iPhone?
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
CES 2025: Dell Ditches Long-Running XPS Brand in Favour of More Streamlined Laptop Names
Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in ...
Dell announces new 'simpler' naming system for products, but it might confuse you even more
Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Dell XPS brand is now dead, long live the Pro & Pro Max
Dell has made an interesting announcement at CES 2025 where the company has confirmed that its XPS brand is now dead.
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices
Dell ‘just tore down 40 years of sub-brands’ with its new line of devices - ‘We just tore down 40 years of sub-brands’, announces Kevin Terwilliger, head of PCs at Dell ...
Dell killing the XPS name is an unforced error
Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...
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dell pro max micro
The Dell Pro Max Micro is a desktop computer that packs a lot of power into a compact package. The smallest member of Dell’s ...
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?