The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

The 2025 edition of CES, the sprawling consumer electronics expo that takes over Las Vegas in early January, has wound down ...

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...

First up are 14 and 16-inch Dell laptops powered by Intel Core Ultra 9 processors When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and ...

Those are “Base” (which will not appear as such on the packaging, but rather just as plain old “Dell”), “Dell Plus,” and “Dell Premium.” Unlearning Inspiron and XPS: Meet Dell Base ...

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...