From 2025 onwards the Portuguese national team will be outfitted by Puma after a huge deal was signed with the sportswear brand. Portugal join the likes of Manchester City, AC Milan and Borussia ...

Portugal have announced the end of their 27-year-old kit partnership with Nike, with Cristiano Ronaldo and Co. set to don Puma shirts ahead of the 2026 FIFA World Cup.

Nike must strike the right distribution balance between wholesale and DTC. The company’s strong brand is key to its long-term relevance. Shares are 57% off their all-time high, now trading at a ...

Nike expects Q3 sales to be down low double-digits Hill says refocusing business on sport & selling more items at premium prices Co beats Q2 revenue and profit estimates Dec 19 (Reuters) - Nike ...

CR7 captivated fans by posting a photo of himself gesturing with both index fingers, which intrigued his followers. Godwin Nii Armah Tagoe (Sports Editor) Godwin Nii Armah Tagoe is a CAF-accredited ...

The controversial Team USA Olympic kit for women unveiled by Nike has received rare support from an Olympic champion following widespread condemnation for being ‘sexist.’ The controversial US women’s ...

Nike was recently hit by a backlash over statements about Xinjiang The boss of Nike has made a robust defence of the firm's business in China after facing a consumer boycott there. Chief executive ...

H&M is facing a backlash in China over its refusal to use Xinjiang cotton Retail giants Nike and H&M are facing a backlash in China after they expressed concern about the alleged use of Uighur ...