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Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective.
This replaces Dell's current system which features names like Inspiron, OptiPlex, and XPS. The company said at the briefing that the new names won't apply to its gaming brand, Alienware.
Optiplex, Precision or XPS in the future. Instead, Dell is focusing on the company name: all devices for end customers will be called Dell, those for business customers Dell Pro and workstations ...
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective. In explaining the change, company executives nodded to ...
The XPS brand isn’t alone on the chopping block. Other laptop models under Dell like the Inspiron, Latitude, Precision, and OptiPlex are facing similar cuts. We have to say that it’s quite a ...
Table of Contents Dell is the brand Meet the Dell Plus and Dell Pro Premium Does it work? Over the past 30 years, Dell’s XPS brand has grown into one of the most respected and well-known in the ...
For Dell, its new unified branding is largely fine. After all, no one really cares about lines like Latitude, Inspiron and Optiplex. But killing off the XPS name, which is the only Dell sub-brand that ...