Dell kills XPS and Optiplex brands, adopts Apple-inspired three-tiered naming scheme for its PCs
No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and ...
Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
Dell killing the XPS name is an unforced error
Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...
CES 2025: Dell Ditches Long-Running XPS Brand in Favour of More Streamlined Laptop Names
Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in ...
SmartHouse4d
CES 2025: Dell Rolls The Dice On Massive Rebranding
In an attempt to lure consumers “overwhelmed” by choice, Dell has made the landmark decision to retire names such as XPS, ...
Dell announces new 'simpler' naming system for products, but it might confuse you even more
Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims ...
XPS, Inspiron & Co.: Dell kicks off its long-established brand names
Inspiron, Latitude, Optiplex, Precision, XPS – These brand names are no longer found on new hardware from Dell. Instead, the ...
As AI took over CES, these products could be worth a closer look
The 2025 edition of CES, the sprawling consumer electronics expo that takes over Las Vegas in early January, has wound down ...