Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Holiday shopping is shifting as adults buy toys and tweens buy beauty. Age lines are blurring fast, forcing retailers to ...

Most small and medium ecommerce brands already sit on a powerful asset: their own order and customer data. Every time someone ...

Many firms struggle with their largest accounts because senior leaders lack a full understanding of how to enable the full ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Modern businesses run on data. Companies regularly ...