Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

As nighttime approaches, we should ideally be winding down to go to sleep. However, many people binge on TV shows or scroll ...

It stands to reason that the longer or more diligently you work at something, the better you get at it. But researchers from the Cornell SC Johnson College of Business found that consumers don't ...

Novo Nordisk brought in Justin Long and John Hodgman, who had been in the Apple "Get A Mac" ads from 20 years ago, to star in ...

Ultra-processed foods (UPF) share more characteristics with cigarettes than with minimally processed fruits or vegetables.

How can we sift through the mountain of marketing and figure out what we actually need? We spoke with experts to investigate — and help you spend your money wisely in 2026.

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Overview:Modern retail success blends strategy, data, and human connection to create meaningful in-store and digital ...

MAHA activists who want to hold corporations accountable for harming Americans’ health have found an unlikely ally in a Republican-led Environmental Protection Agency that has traditionally supported ...

The University of Bonn has opened its own supermarket, in which pineapples, canned tomatoes, and toast are neatly lined up on black shelves. The space measuring 55 square meters (approx. 600 square ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Start with your core goals: Know exactly what your investment company wants to achieve before you even think about marketing ...