Amazon introduces Alexa+, a generative AI-powered assistant with a monthly fee of $19.99, free for Prime members.

The effort carries significant weight at Amazon, which has plowed billions of dollars into Alexa since its launch in 2014.

It's called Alexa+, and the idea behind it is that generative AI can take the voice assistant to the next level.

Voice assistant Alexa is expected to get a major artificial intelligence upgrade from Amazon tomorrow, and it could change how we interact with this popular piece of smart home tech. Amazon is hosting an event in New York City on Feb.

Amazon has been working for years to overhaul Alexa with generative AI features as it faced rising competition from OpenAI’s ChatGPT and other chatbots.

Alexa+, Amazon's revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates. But unlike before,

After a lengthy delay, Amazon has finally jumped on the same AI chatbot bandwagon as everyone else. At an event in New York on Wednesday, Amazon lifted the veil off of the new AI-enhanced version of its Alexa voice assistant, called Alexa+.

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.

A software example comes with ChatGPT Advanced Voice, which, like Amazon's Alexa, can hold conversational, multi-turn chats with people. However, it is only available in ChatGPT Plus, which costs $20 monthly. Thus, users must go out of their way to access ChatGPT and commit to an additional subscription.