With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

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In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their creativity.

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.

Air freshening brand Odonil from the house of Dabur India Ltd, has unveiled a new campaign, recreating its 10-year-old TVC featuring actor Jasmin Bhasin, bringing back fond memories of the old ...

In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad space per publication grew by 5% in the first half of 2024 as compared to ...

Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

As ibis, the hotel brand from French hospitality chain Accor, celebrates its 50th anniversary, the company is pushing boundaries in India, aiming to solidify its presence in the competitive midscale ...

With technology evolving faster than ever, it will redefine how brands connect with their audiences in 2025 and beyond. Artificial intelligence (AI) has unlocked the ability to predict consumer ...

Proease, a sanitary napkin brand from the house of RSPL, has launched its latest campaign, #BadalKarDekho, urging women to break free from societal expectations of ‘adjustment’ and embrace positive ...