With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

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Proease, a sanitary napkin brand from the house of RSPL, has launched its latest campaign, #BadalKarDekho, urging women to break free from societal expectations of ‘adjustment’ and embrace positive ...

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their creativity.

Air freshening brand Odonil from the house of Dabur India Ltd, has unveiled a new campaign, recreating its 10-year-old TVC featuring actor Jasmin Bhasin, bringing back fond memories of the old ...

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.

Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to ...

WPP has named Deepa Jatkar as the India head for OpenDoor, its specialised media planning unit for Amazon. With over 20 years of experience in media and technology, Jatkar previously held senior roles ...

In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad space per publication grew by 5% in the first half of 2024 as compared to ...