Maggie Zhang from Amazon Ads talks interactive video strategy, including opportunities on Amazon Prime Video and which genres ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI's ad biz may face challenges; and in-chat shopping isn't ...

Omnicom unveils the latest version of its ID and analytics tool; there's a new Google Search update in town; and Omnicom ...

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

Don't ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Publishers have been candid about losing 20%, 30% and in some cases as much as 90% of their traffic and revenue due to the ...

If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), ...

The IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling.