I’m a fan of clever, or corny, business road signs. Usually. But there’s a dentist office near home that irks me. One of their rotating messages reads: “Safety first. Who are we kidding? Coffee first.

A slogan in the marketing world typically is a short, catchy phrase that tries to convey the benefits potential customers can expect when choosing a company’s product or service. Ideally, the slogan ...

Flooding, one of the top weather-related killers in the United States, claims an average of 90 deaths each year — and more than half of all deaths are caused by people walking or vehicles driving ...

For Metro construction workers like Sunil Kumar, the safety slogans at the site near Nehru Place T-junction are a constant reminder of the risks associated with their workplace. For Metro construction ...

Highway safety signs are hardly high art. They’re the Hallmark greeting cards of the road, pithy enough to elicit a muted chuckle before you toss them in your brain’s recycling bin. They may have a ...

DEHRADUN: Straight and simple road safety slogans might be a thing of the past now. They seem to have given way to quirky ones, like ‘Raghupati Raghav Raja Ram, Gaadi Mat Chalayo Pe Ke Jaam’ and ...

On the 19 th of January, 2003, Qatargas formally launched their new safety slogan and mascot, which is to be used extensively throughout the company in the months and years to come. The launch of the ...

Last year, I took part in a course on “Road Safety Audit and Awareness”. During one of the lectures, a faculty member from the University of Chicago virtually joined and shared a personal experience ...