Finding the best prospects in your target market -- those most likely to buy -- requires segmentation. Without segmentation, your efforts cost more, because you're marketing to a larger segment of the ...

Marketing budgets continue to be squeezed. Media and markets are fragmenting. The ability to identify key customers and prospects is no longer a 'nice-to-have' but a necessity. How is this achieved?

Since Smith's (1956) introduction of market segmentation, it has become one of the most important concepts in marketing. It reveals that customers may be too numerous, too widely scattered and too ...

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ ...