Reports of a significant dip in visitors to Bike Week 2025 in Daytona Beach sparked concern this week among members of the area's tourism board of directors. “We need to find out what needs to be done ...

DAYTONA BEACH — Along with all the rumbling tailpipes on Main Street, rock bands at work on outdoor stages, mammoth swap meets and other Bike Week rituals, another less well-known but equally ...

Bike Week attendance in Daytona Beach saw a decline this year compared to last year, according to geofencing data. Discrepancies exist between this year's attendance figures and those reported by the ...

Daytona Beach officials are looking into differing Bike Week attendance figures generated by cellphone tracking data from Placer.ai. Placer.ai attributes the potential discrepancy to ongoing algorithm ...

Breezy weather will continue in the Daytona Beach area into Wednesday night as potentially strong storms could pose dangerous ...